Plants Plus Membership
Brief history Launched as Plants Plus in 1991 and becoming part of the Danks organisation in 1995, the Plants Plus group has grown dramatically from a co-operative to the only national garden centre brand in Australia today. With over 65 stores right across Australia, Plants Plus comprises one of the most visible brands in the garden centre market.
The Plants Plus Advantage
As a Plants Plus member you will enjoy a host of buying benefits that will enable you to stock quality greenlife products and garden accessories at competitive prices. Your partnership with Danks will be a rewarding relationship providing great benefits, saving time and money and opening a whole new phase in your business success.
Marketing & Brand Recognition Plants Plus’ uniquely recognisable and highly prominent logo combines Fuchsia and Lime Green that is extended to in-store, vehicles, uniforms, stationery and Plants Plus branded products, all adding to the strength of the brand. Additionally, Plants Plus reinforces your identity with merchandise, subsidised local and national sponsorships, new residents’ welcome kits, annual calendars, group promotions and local promotion support.
Product Sourcing Through a sophisticated distribution network that services every part of Australia, Danks is able to offer an impressive 25,000 product lines sourced from 600 suppliers such as Yates, Richgro, Nylex, Talon and Hills just to name a few. There is a further 200,000 other products available on chargeback. This has the added benefit of allowing Danks member stores to place the one order, receive one delivery and pay one account for a significant portion of their inventory requirements. To make things even easier for you, individual product details can be viewed on our product explorer service that is available to members over a dedicated extranet.
People Danks prides itself in employing only high calibre individuals and is happy to share the talent of these professionals with our member stores. As well as having access to fully trained horticultural staff, Plants Plus members will also have access to dedicated Business Managers who will assist you to optimise the performance of your business along with other experts in areas such as trade, store development, business systems and marketing all on call to help.
Danks Exclusive Brands (DEBs) complement the current extensive Dank’s offering by helping retailers maintain an edge in the marketplace with competitive price-points that deliver higher margins and bigger profits across the garden care, garden tools, power garden and outdoor categories. Supported by catalogue promotion, in-store materials and advertising support, the DEB product ranges are designed to specifically maximise retailer profits. With brands such as Earthcore, Del Terra and Red Centre, there are currently over 2000 DEBs products on offer exclusive only to Danks customers.
DART (Danks Advanced Retail Technology) is an industry leading point of sale and back office software package designed specifically for Danks Group Members. DART helps Plants Plus Members streamline their business management practices from product ordering, price ticketing and shelf labels through to full accounting and general ledger reporting. As a Plants Plus member, Danks will manage and ensure the smooth installation of your DART system with minimum impact on the daily operation of your business, and will provide a comprehensive training program and ongoing support by experience Danks staff.
firstpoint building on its very proud reputation of providing the best customer service in the industry, Danks’ dedicated Customer Service team ‘firstpoint’ was established in 2006. An industry first and benchmarked against global best practices, our team of customer service professionals deliver exceptional service first time and every time a customer calls by providing consistent, specialised and accurate information in a friendly, efficient and professional manner.
Business Planning As a Plants Plus member, you will have access to professional business advice, trends analysis and demographic studies to help you understand your market better. Our experienced Business Managers will assist you in assessing your strengths and weaknesses, prospects, reviewing financials, and develop a comprehensive business plan specific to your store’s needs in order to maximise your store’s potential.
Store Development Plants Plus Group Members have access to store development services based on extensive knowledge of store design and retailing excellence gained in the competitive field of Garden Centre retailing. Our dedicated and highly specialised Store Development team will be able to provide comprehensive shop design, planning and implementation by managing the complete refurbishment.
Biannual conference Danks has clearly set the industry standard with its biannual conference. Aimed at the entire family, the biannual conference allows you valuable networking opportunity with other Plants Plus Members in a relaxed and fun environment. The conference also provides a forum for store principals to discuss strategic issues and become involved in decision making for the benefit of the entire group. Previous conferences have been held on the Gold Coast in 2007 and Sydney in 2005. Each member store is eligible to receive free accommodation to the equivalent of one hotel room for the duration of the conference.
Experience Founded in 1859, John Danks and Son Pty Limited is one of the oldest continuously running businesses and most respected top 500 companies in Australia. Today it is the largest, most innovative distributor of hardware and garden centre products, servicing over 1500 independently owned and operated retail businesses. Our policy of providing real support and having a genuine commitment to the business success of all our members are just some of the reasons why Danks has been so successful. With fifth generation management and many long-serving employees, we’re a people-focused business.
